The students were advised both verbally and in written format that the object based learning task and the follow up feedback request would form part of my PgCert action research project.
Quantative Survey Feedback
I undertook both qualitative and quantative feedback with the group of nine students. Helen Kara (2022) supports this mixed method approach in her book, Qualitative Research for Quantitative Researchers, where she emphasizes the value of combining both quantative and qualative research for better insights.
At the end of the session, I advised students that the online class was over and that they were free to leave. I welcomed those who wished to stay on and offer further insights for ten minutes on the object based learning task in the form of a focus group. I also provided a link to the quantative feedback survey via the chat function directly after the task and again at the end of the class. Students were advised that they were under no obligation to provide feedback and also that their responses to the written survey would be anonymous.
Six out of the nine students filled in the quantative survey. I kept the survey short with 6 questions – four which were ‘tick box’ style and two which provided an opportunity for longer answers.




Plus some insights from the free-text questions:
- Did the objects help you better understand the principles of sensitivity analysis? Why or why not?
“I found it very effective to see and describe an actual object, as opposed to thinking of one. Sales strategy development thoughts came to me easier than in theoretical examples.”
“Yes, definitely. Better than referencing an image of an object as that could be something I don’t physically own or haven’t interacted with.”
“I think more time was required to complete the task.” - What would you suggest improving in this object-based learning task?
“I’d suggest a more detailed instruction on how to quickly establish a base case (we didn’t quite work out how to do that in our group) and then calculate fluctuations in parameters.”
“Would have appreciated more specific scenarios to run through. For example “raw material costs increase by 25%. What levers can you pull to maintain or even increase profit?”
“We didn’t really get into the math of it all more just theorizing what would have the most impact – useful but might be good to do this in a small and large scale scenario.”
“More time to share with Sinead.”
Qualitative Focus Group Feedback
Seven out of the nine students stayed for the focus group. These were not necessarliy the same students who filled in the (anonymous) quantative survey. I thanked students for their time and guided the discussion with a series of questions which addressed the instructions provided in advance the task, the execution of the task itself, the use of a phyisical object and questions around the creation of community in the classroom. Six students stayed to the end of the 10 minute focus group with one excusing herself early due to other commitments. I made sure to seek feedback from all members of the group. In summary, the insights were:
- They really enjoyed and embraced the object-based nature of the task.
- They liked the ability to chose their own object and share stories relating to their context or culture.
- Give more time for the task – students wanted more time to talk to one another and discussing their objects took up a lot of time.
- Provide full instructions at least a week in advance so they have time to think about the task fully.
- Overall the task did help with understanding sensitivity analysis as a concept although the specifics of the task could be improved and refined.
- Ask more tangible, directive questions in setting the task to aid with understanding of sensitivity analysis.
- They had no particular difficulties with the break out group format and thought that groups of three worked well.
- More time is needed for the whole group discussion at the end.
- The use of objects during a breakout task plus time for sharing with the wider group helps them to feel connected to their fellow students and opens up opportunities for further discussions.
Analysis
The findings from the two feedback methods were broadly similar. It should be recognised that the sample size for both methods was small and better insights would be available with a larger group. The main take-aways for me which I will use to further develop this task are as follows:
- It is worthwhile to use object based learning in this context not only to aid understanding of business concepts but also to increase feelings of community in an online class of international students from a variety of cultural backgrounds.
- Extensive written instructions should be provided at least a week in advance.
- More specificity is required when providing instructions for the how the variables of sensitivity analysis should be changed.
- Groups of three worked well.
- Allow more time for the task – I had allocated 25 minutes but it seems 35 – 40 minutes is more realistic to enable better discussions.
References:
Kara, H. (2022) Qualitative Research for Quantitative Researchers.